About Us


Welcome to Pearson 

We are a London family cycle business, first established in 1860. We now represent the fifth generation of Pearsons and have been recognised as the world's oldest bicycle business by Guinness Book of Records, an accolade of which we are extremely proud.


Customer experience has always been paramount, we strive to maintain the reputation set by the four previous generations, providing the very best help and advice to all our customers. Our aim is to cater for discerning customers, offering high-quality products with a more personal, specialist service. We design our Pearson products and choose our allied brands carefully, to ensure that we offer the very best to our customers both in range and functionality.


Years of history have shaped the business into what it is today and helped produce a thriving cycling culture. We strive to employ knowledgeable and friendly people, all of whom are keen riders and have first-hand experience from years of cycling on or off-road. 


Pearson online is an increasing part of our daily lives, serving domestic and international customers alike with product unique to Pearson. Our products have been developed through years of knowledge and engagement to many loyal customers. We hope that you will join them and benefit from our bikes, clothing and accessories, and if you are in town please take the time out to visit us.


We look forward to giving you a cycle experience that you will not forget and welcome you once more to Pearson.

Please take a look at our heritage for pictures and the Pearson story as it unfolded.


Guy and William Pearson.


Pearson 1860 logo