Sheen Store

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Our Sheen store provides a store concept which stands apart from your everyday bike shop, with a continued focus on exemplary customer service and to deliver performance cycling to valued customers.


Since 1860 Pearson have used knowledge and experience to engage with customers, local and worldwide, to create relationships of unique mutual loyalty which has sustained the business for over 150 years. Sheen is no different; our focus in this store is towards performance cycling and the services that fit neatly together at this great location just 2 minutes away from the cycling hub of London, Richmond Park.

The Store Concept

This one-stop shop is a friendly place where you will find a combination of retail, cycle servicing, precision cycle fitting services, physio and sports therapy, plus a cafe to get your fix while watching what's going on in the latest tour. Above all, we would like your visit to be out of the ordinary and enjoyable.


The bikes and frames we stock have been selected to offer an informed choice of brands, a departure from the familiar names found on many shop floors in the UK. We specialise in road, triathlon, and cyclocross models as well as folders for the everyday commuter.


Our 'keep it simple' approach to the bike ranges means we remain focused and expert on the brands and provide our customers with great value in product and advice. These include our very own Pearson frames and bikes, quality Trek Bicycles from the U.S, designs by Ridley of Belgium and children's lightweight bikes from Frog. Also with our proximity to London, another British home-grown company help us to provide even the most lycra clad cyclists with an alternative for avoiding the tube, Brompton folding bikes off the peg or made to specification.


Pearson Precision Bike Fitting

In tradition, as we well know from our heritage, bikes are usually sold by selection from what is on the shop floor, or in the brochure, sized to a fashion and delivered to the customer in store or by dispatch. Our precision Pearson Precision Bike Fitting service flips this whole idea on its head. A purely top-down approach means that customers, both expert and novice wind the clock back, to a point in their cycling life before the purchase of their first serious bike...


A fit session on our cycle jig and with the expert guidance of one of our trained bike fitters will generate a series of optimum, precise bike size and set up measurements which the customer can then apply to a new and existing machine. A proper fit reduces the chances of buying the wrong bike and creates greater efficiency and comfort, prevents injury and ultimately makes for longer riding and common sense. We also provide other services around Pearson Cyclefit including 'On Your Bike' Cyclefit, cleat and footbed sessions, plus linked physio and sports therapy referral. Private shower and changing facilities are available in house for customers wishing to refresh pre or post sessions.

Parts, Accessories and Clothing

For some, the concept so far may sound highbrow for the everyday cyclist, but rest assured we also stock parts and accessories from all the greats in cycling, from Shimano, SRAM and Campag, to Mavic, Enve wheels, to quality consumables from tyres, tubes and nutrition. We stock our own exclusive clothing range for ladies and gentlemen, with a range of shoes from Bontrager, Specialised and Lake.

Cycle Service and Repair

Servicing is also part of the store we take very seriously. For many customers, their bike is an obsession and we will treat it that way! Our mechanics offer the best advice and care for your bike, be it a full strip down, clean up and rebuild service or upgrade and fitting of new parts. We aim to turnaround each project as quickly as possible and are happy to take bookings by phone (020 8642 2095) or email (


We offer a range of services which can be found in our workshop section.


The café is designed to give you a breather, take a seat, have a drink, have a snack and catch up on some cycling on the box. We serve the very highest quality coffee from Big Magee’s, the legend that is Magnus Backstedt, winner of Paris Roubaix, stage winner of Tour De France and Giro D’Italia.


Secure bike parking (we can provide the locks) Top or tail a ride, drop in for a fix of your favourite pastime, or just put your feet up while your partner indulges in cycling. You don’t have to be wearing lycra to fit in!

Chiropractic, physiotherapy and sports massage.

As part of the one-stop shop concept, we have developed an in house therapy team consisting of chiropractic and sports massage services.  Summit Wellbeing is the name of the company providing these services and combined with the Pearson Precision Fitting studio upstairs truly make this the one-stop body shop!


We have experienced, enthusiastic and friendly professionals working in our clean fully equipped premises, providing expert treatment for cycling and other sporting injuries, as well as everyday occurring problems. Treatment emphasis is on manual therapy (hands-on), with soft tissue massage, joint mobilisation, manipulation, and exercise prescription for rehabilitation and injury prevention.


Sports injuries are treated from simple strains to stress fractures and torn ligaments, to rehabilitation and performance issues. We have a wealth of knowledge to give you. Musculoskeletal problems, from headaches to everyday neck and back pain, posture problems and post-surgery rehabilitation are also fully catered by our team.


To book an appointment or meet the team, please call 0203 150 1533 or book online via the Summit Wellbeing website here

Come In and Visit the Store!

For a friendly and great all-around experience please visit us at Pearson Performance Cycling Sheen 232 Upper Richmond Road SW14 8AG


Find Us

Pearson Performance
232 Upper Richmond Road West
East Sheen
SW14 8AG

Driving Directions

Enter your postcode below for driving directions to our shop.



Drop off pick up - directly outside - pull up to the door! Enter via Milton Road (cul de sac). Parking bays available here too.

Alternative drop off - Upper Richmond Road (South Circular) directly outside the shop - 5-minute maximum loading bay - CCTV surveillance on this be warned!.

Free parking on surrounding side streets south of Upper Richmond Road (roads opposite shop). 2-10 minute walk the to shop.

Car Park - pay and display off Sheen Lane between railway crossing and Sheen crossroads. 3 minute walk to the shop.

By Train

We are a five minute walk from Mortlake Station. Direct line from Waterloo - plan your journey.

Cycling Directions

You can plan your cycle route to Pearson Performance with

We have secure bike parking in store and cycle docks outside the shop.

Opening Hours

Monday  8:30am - 6.00pm
Tuesday  8:30am - 6.00pm
Wednesday  8:30am - 6.00pm
Thursday  8:30am - 6.00pm
Friday  8:30am - 6.00pm
Saturday  8:30am - 6.00pm
Sunday  10:00am - 4:00pm

By Phone

+44 (0)20 8642 2095

By Post

Pearson Performance
232 Upper Richmond Road West
East Sheen
SW14 8AG