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The Cycle Show - Pearson x Classified

by Will Pearson on April 14, 2023    0 Comment

Join Pearson at the Cycle Show 2023.

The UK’s leading show for all things bike is taking place this weekend, 21st to​ ​23rd​ ​April, at Alexandra Palace in north London. 

We’ll be sharing a stand at Ally Pally (​G441) with our partners, Classified Powershift. Among the exciting Pearson products on​ ​show will be our new adventure apparel, part of the upcoming Pearson Prisma range. Featuring a bold new direction for cycling kit, the strong, eye-catching colour palette​ ​is complemented by ingenious design – just wait until you see what we’ve done to our bib​ ​shorts.

Pearson manoeuvre bib shorts adventure gravel riding
If that’s not innovation enough, at the centre of the display will be Forge, Pearson’s all-new​ ​road bike. Named in honour of our blacksmith roots, it represents an entirely new era in​ ​bike sizing and design. A reverse-engineered innovation that is set to shake up industry​ ​convention, we’re confident it’s the most data-driven bike ever created. Based on a​ ​pioneering fit-first approach, Forge is the first in a new collection of Pearson bikes​ ​engineered to unlock rider potential like never before.
Cycle show
As well as the opportunity to see first-hand how we’ve developed this game-changing approach, visitors will also be able to test​ ​the Classified Powershift hub system, courtesy of a custom-specced On and On gravel bike –​ ​and if you’ve never tried riding on rollers before, you don’t know what you’re missing.
Classified hub Pearson

Transport links to and from Alexandra Palace are excellent. Public transport is a wise option with a free shuttle bus from the train station,​ ​although secure bike and 1500 free car parking spaces are also available.

Alexandra Palace The Cycle Show Pearson x Classified

This year’s Cycle Show is set to be the​ ​biggest ever, with hundreds of exhibitors packing Ally Pally’s cavernous interior. Add to that​ ​some excellent food, music and celebrity cycling guests and there’s something for everyone​ ​to get their sprocket teeth into.

For more details or to purchase tickets: cycleshow.co.uk

 

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Written by Will Pearson

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